On the Newsstands now! May 14th Issue of Newsweek!
The article reviews the fitness fads of the baby boomer generation and highlights the newest trends catering to this market.
The article contains great pictures from the Boomer Fitness Facility in San Carlos, quotes from founder Arleen Cauchi, and highlights the importance of resistance training and a joint friendly workout:...
The boomers, it seems, have accepted that they won't remain forever young. But they've also realized that staying in shape can keep them from feeling old. In doing so, they've finally embraced the realistic, wholesome attitude experts have been advocating since the nation become obsessed with fitness more than three decades ago. Their latest workout craze puts health before beauty; yes, they still get physical, but for different reasons that they used to. "For them, this isn't about looking hot anymore," says Arleen Cauchi, CEO of the Boomer Fitness or BFit gym of San Carlos, Calif. "It's more about enjoying life. It's, 'I want to feel good about myself, and I don't want my back to hurt when I'm running around with my grandkids'."
... "Younger people like to do their own thing, but boomers are used to having a little more guidance in other parts of their lives," says Cauchi, the BFit gym CEO. "They've got investment people and insurance people already. So when they go to the gym, they tend to really appreciate expertise." BFit gives each client a trainer, and it customizes workouts for them according to their favorite sports (so long as those sports happen to classic boomer favorites like tennis, golf, hiking, and biking). Cauchi says the approach has her "beating the business plan numbers every week," and she's in talks to put boomercentric gyms in country clubs and golf communities around the nation.
About Boomer FitnessBoomer Fitness is a unique fitness facility designed for those 35 and older. We provide a upscale setting with attention to detail for general fitness and recreational sports conditioning.
650.593.1193
